Graphic Design
My content development toolkit includes fluency in Adobe Creative Cloud software, as well as delivery of content across multiple platforms. Whatever method of multimedia storytelling we determine is most relevant for your audience, I learn how to yield it. I have experience editing and designing research reports; designing brochures; building out websites, including the HTML/CSS of a custom webpage layout; and contributing to GitHub.
LIGHT Awards Research Report
Supported by the Rockefeller Philanthropy Advisers, the Intrepid Philanthropy Foundation funds professional learning projects designed by San Francisco Bay Area teachers through their LIGHT Awards. The Foundation commissioned a research study to evaluate the Awards' impact on teachers' growth. I edited and designed the report and executive summary, which present research findings, project profiles, and suggestions for expanding the program.
In this project, I worked closely with the researcher to determine how to present findings and what data to highlight. I suggested branding and page layouts that supported the report’s contents, as well as the researcher’s professional identity.
Read the 27-page report on the LIGHT Awards website.
Webpage Re-Design
Wiki Education facilitates Wikipedia Initiatives with academic, private, and public sector organizations to disseminate research of importance to highly-visited Wikipedia pages. As part of my role supporting Wiki Education’s recruitment of partners in this work, I redesigned the landing page outlining the purpose of these initiatives and what the partner can expect from the collaboration.
Before the redesign, prospective partners who visited the page were confused what role they would play versus what Wiki Education staff would take on. They also wanted to know more about what the full process would look like and how they could communicate the impact of the initiative with their audiences. The page also offers use cases for these initiatives, which are highly customizable and therefore difficult to communicate about in a standardized way. The page is more actionable now and has led to new partnerships at a faster rate than before. Visit the page here.
Compostable Packaging
The world of packaging offers few sustainable options for fruit farms, who begrudgingly rely on the structural integrity offered by plastic packaging. With new technical innovation in cardboard- and paper-based packaging, this is changing. But sustainable packaging material is still a heavy financial burden for small family farms, who sometimes just can’t make it work.
As Frog Hollow Farm developed their new trail mix product, I took on the project of researching and developing a sustainable package option. I consulted industrial compost and recycling experts, as well as packaging manufacturers, to determine which materials made the most sense for our production line, our product, and our customers’ municipalities. Most compostable packaging can’t be recycled and most recyclable packaging can’t be composted. Compostable packaging can only be composted in industrial-level compost operations, rather than backyard set-ups. And many of our customers’ didn’t have access to such services. What trade-offs were we willing to make and how could we keep the costs down, all while maintaining our integrity as a regenerative organic operation with deep values in sustainability?
I led multiple stages of design review and the printing process. I also worked with our fruit packing team at the farm to make sure the bag we chose would fit their work flow. The product was launched in 2023.
Challenge Success Research Report
Challenge Success, a school reform nonprofit affiliated with the Stanford Graduate School of Education, and NBC News partnered to conduct a large, national study to understand student well-being and academic engagement during the COVID-19 pandemic.
The researcher hired me to design the report according to Challenge Success branding guidelines. Read the report on Challenge Success’ website and/or watch NBC’s segment summarizing the report.
Conference banner & brochures
As part of my marketing work with Wikipedia nonprofit, Wiki Education, I designed materials for staff to recruit academics at conferences into their programs. These materials included brochures, postcards, and banners that drew upon my survey research of our audiences’ goals and their understanding of open source tools like Wikipedia and Wikidata.
<— In this case, I designed a banner for metadata librarians at the world's largest library event, the ALA Annual Conference & Exhibition conference.
SIREN Magazine
I am a co-founder/editor-in-chief and the website builder for SIREN Magazine. In creating space for publishing multimedia artists (however small that space may be), I hope to validate the spirit of these artists and someday also provide compensation for publishing their great work.